Overview
Optimized design operations and content marketing workflows.
Developed consistent color systems, enhanced interdepartmental communication, and restructured content architecture.
Improved collaboration processes and established foundational metrics for business growth.
Contribution
Conducted comprehensive design and content audits, revealing fragmented color systems, inconsistent product data, and semantic HTML issues.
Transitioned design operations to Figma, improving collaboration with development partners & brand asset alignment with content marketing, and restructured content with semantic markup. Facilitated cross-departmental sessions to align workflows and introduce corporate chat systems with automated workflows.
The hiring strategies & process automation connected siloed operations, establishing predictable content output—positioning the company for data-informed growth.
Context
Moon Audio is a hi-fi audio retailer, specializing in premium headphones, cables, and audio equipment for audiophiles.
The company markets primarily through YouTube content and operates as a small team of engineers, marketers, content creators, and music enthusiasts.
Fragmented workflows and inconsistent design systems hindered daily operations and content production efficiency.
Artifacts
Search Results Page
Color Palette Refinement
Operations
Endorsements
Jonathan's deep and nuanced understanding of organizational and interpersonal dynamics were apparent from the get-go. His strong technical and design skills and innovative through processes made collaboration a pleasure; he always had fresh ways of looking at things.