Hi! I'm Jonathan (he/him/his)

I help companies design systems, build tech, & grow teams with and for humans who use the internet.

Self Portrait; Den Haag (March 2018) A favorite portrait of mine, from my first trip to Den Haag, Netherlands.
Open to opportunities Contract, Fractional, Employment
Living in Raleigh, North Carolina Past: Amsterdam, Durham, Wilmington
15+ years professional experience Booking.com, Smashing Boxes, and more.
Collector of photographs, facts, books, fonts, sticks, tools, and interests.
Founder at Poet & Scribe; documentation cultivates inclusive and sustainable growth
Mission to build a more accessible, equitable, and sustainable web.

Greetings, internet friend!

Since 2008, I've built & rebuilt my website. Each redesign has been fundamental in shaping & telliing my story, acting as a snapshot of my professional path. My most recent site served as an introduction, built in a week. This time's different.

Read 35 words more

I'm rebuilding my website from scratch and "from the ground up;" in public. Feel free to look around the site as it progresses.

Questions or feedback? Message me on Linkedin!

Be safe; take care,
Jonathan

About me

I am an accomplished VP & Senior Director with 15+ years of experience leading multidisciplinary Design & Engineering teams through complex products and projects. My core strengths lie in strategic thinking, inclusive leadership, and driving innovation through collaborative practices.

Throughout my career during Booking.com's decade of hyper-growth, I excelled in navigating organisational changes, nurturing high-performing teams, and leading through data-driven decision-making.

With a systems mindset, I take a holistic view of challenges, aligning people, processes, and technologies to achieve business objectives. I am particularly passionate about cultivating inclusive cultures where diverse perspectives are valued, and talent is empowered to thrive.

Highlights from my experience include:

  • Led the re-architecting of Booking.com's B2B mobile app through strategic collaboration and systems approach: aligning design, engineering, and business needs.
  • Organized department-wide conferences and training programs to foster alignment, knowledge sharing, and continuous learning across the broader ecosystem.
  • Awarded two consecutive "Playmaker" awards for championing inclusivity and creating a welcoming environment that enabled cross-functional synergy.
  • Mentored startups through the Booking Cares Lab, sharing expertise in design fundamentals, systems thinking, and their impact on business practices.

With a blend of technical proficiency, emotional intelligence, and systems-level thinking, I excel in aligning design with business strategy and accelerating product delivery across interconnected teams and technologies.

My inclusive leadership style empowers teams to elevate product quality while unlocking creativity and innovation.

I am excited to explore opportunities where I can contribute in building vibrant, inclusive teams, and driving impactful experiences.

Connect with me on LinkedIn or schedule a conversation to discuss potential opportunities, collaborations, and advisory roles.