Experience

Leading design of a 0 → 1 strategic web application for the United States' Space Force, enabling rapid commercial data analytics and enhancing operational decision-making through innovative technological solutions.

• Designing comprehensive UX/UI strategy for mission-critical web application, serving 6+ diverse user roles across complex procurement workflows, permissions, and orders of operations with diverse government stakeholders.
• Developing wireframes, prototypes, scalable design system, and information architecture supporting 50+ interconnected pages with dynamic RBAC navigation
• Creating comprehensive component libraries & documentation; accelerating development velocity and collaboration
• Leading stakeholder workshops to streamline decision-making, define MVP priorities, and ensure sufficient resource allocation for scalable product growth.

An independent, multidisciplinary design consultancy specializing in design systems, product development, and organization design. We help create scalable, user-centered web products.

• Trailmarks HQ — An indie game development studio pitching their first game for investment (2025).
• Leantime.io — A start-up creating a project management tool for non-project managers, rooted in behavioral science and boosted with AI (2024).
• Moon Audio — A mom-and-pop-shop audiophile e-commerce company (2023).
• Heather Divoky Art — A North Carolina artist, based in Asheville, creating curious collections of color and craft (2022).

Provided strategic design consulting, advising on long-term product strategy, visual identity, and UX improvements to align with business goals. Designed the foundations of a comprehensive design system focused on accessibility, UX improvements, and UI consistency.

• Delivered comprehensive design system foundations via Figma, moving towards improved interface consistency, accessibility, and user experience across product platform.
• Optimized onboarding flows and user interactions, enhancing usability and engagement for new and existing users.
• Collaborated with an international, cross-functional team to ensure integration of design principles.
• Led usability reviews and iterative testing, refining user workflows and ensuring a cohesive, intuitive product experience.

Modernized design, collaboration, and content operations while cultivating a data-informed culture to drive business growth and efficiency.

• Evolved and designed an accessible cross-platform color palette;
• Introduced new technologies, statistically improving inter-departamental communication and transparent collaboration, internally and with external vendors;
• Developed and successfully pitched hiring strategies and interview processes for storefront conversion optimization; and
• Led and facilitated company co-creation sessions, establishing content production processes for foundational funnel efficiency, and establishing key performance indicators

Co-leading the Council, as a peer to the CEO, working with the Booking.com Board, informing employees of their legal rights and progress of internal initiatives, building & maintaining positive relationships, organizational design, creating & optimizing internal processes.

Council of 25 elected employees who’s role is to act as a fulcrum between labor unions and the business, balancing interests of employees while helping the business do better. Has four essential rights—of Advice; of Consent; of Initiative; of Information—with additional duties to guard against discrimination, promote equitable treatment of employees, and promote environmental care on the part of the enterprise.

Manager of managers, leading orgs of multidisciplinary, diverse teams with a broad spectrum of product & technology domains; ranging from 4 teams & 30+ people to 13 teams & 100+ people—comprised of designers, engineers, copywriters, data-scientists, research analysts, quality specialists; from Junior to Leads & Principals.

• Expanded team from 10 to 85+ people across 14 inter-departmental, multi-disciplinary teams;
• Increased daily active users from 500k to 1.5mil+;
• Significantly reduced TTM for feature development;
• Streamlined workflows, increased partner efficiency;
• Led re-architecture of app's front-end and push notifications while implementing a new design system; and
• Increased multi-platform parity and cross-platform usage.

Led the three partner platform verticals: API, Web, and Native Apps; comprised of 75+ people, 15 direct reports, and 7 product teams. This was the team's 5th leadership change in 9 months. So, I focused on building essential foundations for my portfolio of teams.

• Cultivated technical and managerial leadership, successfully promoting 10+ new managers and 15+ individual contributors;
• Established technical leadership across department, culminating in Department Community Projects led by Craft Principal and Leads (engineering, design, copy, quality);
• Organized two departmental day conferences for the department (300+ attendees);
• Managed change through multiple large-scale organizational, team, and product pivots ;
• Created product teams and technical writer role to strengthen Booking.com's API as a product (rather than just developers); and
• Led Innovation Week Project developing Booking.com's Inclusion, Diversity, and Belonging portal with an ad-hoc team of developers and designers.

Led growth and organizational development: driving team autonomy, performance, and cross-functional collaboration while managing continuous complex organizational transitions.

• Nurtured tacit knowledge and collaboration through cross- department initiatives, e.g. Localization Community Projects, Field Testing, and Global Insights Resource
• Iteratively improved team engagement & product focus
• Facilitated significant personnel transitions across multiple teams
• Advanced blog.booking.com strategy, increasing monthly
  publication frequency two-fold
• Led and managed a series of impactful business contributions: supporting 40 → 41 languages (+es-ar), Copy Experimentation Tool development, and Copywriter Competency Framework

Led four different cross-disciplinary agile teams of designers, front-end developers, back-end developers and copywriters. Grew high-performing teams working on data-driven optimization of customer-facing products of search, pricing, groups & family search, post booking experience, the booking process of Booking.com.

• Developed and implemented team vision, talent development programs, and performance KPIs, fostering a high-performing and collaborative design culture.
• Evolved design system through iterative experimentation, componentization, and process optimization, enhancing product quality, usability, and efficiency across platforms.

Led the Design Community's rituals (e.g. community gatherings), ensuring effective feedback loops, and stronger resulting work across entire team. Encouraged creative use—and introduced—Booking.com's Design Principles and design system to produce designs and, where appropriate, new styles and patterns for a more visually cohesive product.

• Actively participated in recruiting & hiring process and onboarding strategy
• Cross-platform design and experimentation, data analysis, user research.
• Developed, led, and participated, in trainings for new hires and designers moving teams

Designed and developed websites for: National Geographic Photographer, Ad-Tech Scale-up, and collection of small local businesses. Additionally: small business marketing materials and the speaker & sponsor animations for the 2014 Future of Web Design/Development conference series.

Responsible for designing web and mobile applications (from information architecture to wireframing to final design), identity design and photography. Working with the art director, two front-end developers and three back-end developers.

Design of promotional and educational resources for the three recycling campaigns in North Carolina (RecycleGuys.org, RE3.org, and RecycleMoreNC.org). Ranges from interactive maps to infographic displays to animations.

Internal design agency responsible for fulfilling design needs of the College of Engineering, including course catalogs, seminar identity systems, websites, and event photographer.

Led a team of four student designers in designing and proposing a web interface for Pack Pulse’s online presence, while coordinating with business and computer science students. We collaborated to design interactive information graphics for working LCD screens connected to meters, showing live energy usage readings within student dorms and various campus locations.

Nightly layout designer, created infographics, placed photos and stories in a coherent fashion while adhering to the Technician design guidelines.

Developing test proofs for a local photographer

Summer intern. Responsible for debugging web sites, designing web sites/e-mails, building web sites and filled databases.