I have finally figured out my personal branding. Now, to just create a "launch page" for my new brand. Really plan out the brand launch.
It's a logo release page that shows it off, but also what I'm going to do with it.
Brand Font
Bradley DJR Initials by DJR
Frills, Text, Border, Block, and Background.
One of the challenges in web design and development these days are colors.
Specifically, supporting light/dark color palettes with a variety of different colors that should be accessible.
Accessibility shouldn't be challenging—if it is, that means it's...still not accessible.
That said, it's a bit different when figuring out how to create color palettes for interfaces.
Web interfaces
There are so many decisions to take into account. If you want an accessible site—much like the early days of printed paper as an accessible medium—you would stick with one to two colors.
Every single color was another added expense—and, colors be costly. Throughout history. But, to get the word out, and to make the things accessible1
These are part of my logo. I can boil the things down to five colors—ten for the two modes.
Then, if I can figure out a strong 3- or 5-accessible palette from mixing a black and white (with every color being AA accessible, and AAA at two steps away), I have possibilities of 15, 30, 25, and 50 colors to choose from, respectively.
All derived from the ground up, accessibily.
Open Source Palettes
I've wanted to contribute to open source things for a long while. Ever since understanding Open Source from people who literally created Perl. And continue to. But, I can't contribute that way.
Naming
I am using the following to get a full spectrum palette:
- darkest
- darker
- default
- lighter
- lightest
Each mapped to in my brandmark:
- figure
- frills
- block
- border
- ground.
And that's how I design my color palettes. First with my logo, and getting the right level of contrast. Then, I develop a full color palette that I integrate into my garden's color system.
Hed
A Clarendon
Dek
An Italic
Prose
A Sans
Code
A Mono
Accessible pairings. Growing over time.