I am an experienced, multi-disciplinary designer, inclusive people manager, and director of product development with >18 years of experience building websites, products, and teams for global enterprises, start-ups, agencies, and governments.
Professional Summary
Experienced product design & engineering leader with 18+ years of experience in multi-platform product development, design systems, and digital transformation across B2C and B2B enterprises. Adept at leading cross-functional teams of designers, engineers, and product managers to drive scalable, user-centered solutions to accelerate business growth and improve end customer experience. Strong background in design (graphic, product, web), product engineering, organizational scaling, and Agile leadership. Ensuring co-design and collaboration across startups, enterprises, and government projects. Passionate about open communication, transparent processes, and building high-performance teams to create impactful products. Towards better.
Areas of Strength
- Product Strategy & Roadmap Development
- UX/UI Leadership & Human-Centered Design
- Design Systems & Scalable Web Development
- Agile & Cross-Functional Team Leadership
- Data-driven decision-making making & A/B Testing
- Stakeholder Management & Executive Communication
- Business Growth & Digital Transformation
- Accessibility & Inclusive Design
- Change Management & Organizational Scaling
- People Development & High-Performance Team Building
Selected Achievements
- Twice recognized as a Playmaker—1 of 35 of 22,000—awarded for actively building a culture of inclusion at Booking.com, impact extending beyond daily tasks, by challenging the status quo, and educating others on difference and belonging.
- Leadership at scale: Led product development for global B2C & B2B platforms, managing 30 to 100+ designers, copywriters, developers, data scientists, researchers, quality specialists, and engineers while serving customers & partners in 220+ countries and 40+ languages.
- *Iteratively growing an org by +1300% over three years, transforming it into a world-class accommodation management native mobile app, used by more than 2-million diverse partners around the world. Read my case story about that.
- Elected to Dutch Works Council and helped lead Booking.com's 2020—and first—mass layoffs. You can read more 'bout my 2020 experience in my Chrysalis essays.
Target Positions
Principle+ or Director+ level hybrid or remote roles at an intersection of product design, the open web, responsible innovation—especially in accessibility, climate, civic, open web, domains. I'm open to fractional, advisory, and consulting opportunities. I thrive in environments that value open collaboration, building-with and -for the vastness of human diversity, towards clear outcomes.