Overview
Trailmarks HQ is preparing to launch their first title—a geography-based quiz game. They needed to transform multiple in-progress presentations into a publisher-ready pitch deck.
The result: a cohesive 16-slide narrative guiding publishers from animated game-play, through market analysis and development roadmap to a specific investment ask, proposal, and call to action.
Contribution
Synthesized multiple draft presentations, competitor analyses, and strategic materials into a concise 16-slide publisher pitch through a four-phase process:
- Ingestion & Mastication
- Digestion & Circulation
- Metabolization & Synthesis
- Excretion & Restoration
Asynchronously collaborated through 7,000+ written communication & copywriting, 6 custom illustrations, and 5 animated .gifs demonstrating gameplay.
75% of working hours spent in refinement—writing, designing, iterating—to craft a deck that exposes market opportunity, demonstrates core experience, and makes a clear ask for investment and partnership.
Context
Trailmarks HQ is an game studio working on releasing its very first game: a geography-based quiz game where players travel the globe as the newest fact checker for the global travel guide, Trailmarks.
Synthesizing 10+ years of travel industry expertise with gaming's immersive storytelling, Mats Stafseng Einarsen—the founder—is creating the kind of game that first sparked his own wanderlust.
Artifacts
