Overview
Optimized Leantime.io's onboarding through five design iterations across light/dark modes.
Refined questions to better align with application purpose while surfacing previously buried personalization features. Eliminated setup distractions, enabling faster user activation and tool exploration. Delivered wireframes and prototypes based on competitor analysis across industry and adjacent markets.
Contribution
Identified that onboarding flow prioritized system setup over user value realization, using systematic competitor analysis across project management and adjacent industries.
Restructured information architecture and designed question flows that surfaced customization & product differentiation. Conversations around feature prioritization led to assumptions around onboarding experience. Shifted flow from "answer questions of invisible value" into "fully customised experience, because we work *wi
This strategic redesign converted hidden strengths into immediate value discovery, driving sustained user engagement.
Context
Leantime.io offers AI-boosted project management that adapts to neurodivergent professionals' varied cognitive approaches and thinking styles.
As an open-source platform with established product-market fit, they entered an accelerator program to scale further.
Misaligned onboarding questions distracted users from value discovery rather than highlighting essential personalization features.
Artifacts
Light Mode
Dark Mode
