Written by Kara Pernice, Sarah Gibbons, Kate Moran, and Kathryn Whitenton.
Really interesting maturity model that can be a helpful framing in diagnosing stage of institutional design practices in an organization. Reminds me of Tuckman's Stages of Team Development (also works as a companion):
- Absent: UX is ignored or nonexistent.
- Limited: UX work is rare, done haphazardly, and lacking importance.
- Emergent: The UX work is functional and promising but done inconsistently and inefficiently.
- Structured: The organization has semisystematic UX-related methodology that is widespread, but with varying degrees of effectiveness and efficiency.
- Integrated: UX work is comprehensive, effective, and pervasive.
- User-driven: Dedication to UX at all levels leads to deep insights and exceptional user-centered–design outcomes.