If we want to be taken more seriously, we need to make all the CxO’s understand the value we bring. Now, if all the current organizations want to get together and do a conference for CxO’s on how cool UCD is, and show off all the ROI, and case studies, and “Dontcha wanna be like Amazon”’s…that might be worthwhile. Because if part of the goal is to be taken more seriously, then the people who employ the people who hire us need to start saying, first thing, “You got someone with UCD ability on this project?”
When that happens, all of us will be taken more seriouly (and paid more). And those of “us” who can’t walk the walk will be exposed quickly. Then the current organizations will extend a helping hand to bring them up to speed on what they should be doing.
URL: https://matthewoliphant.com/writing/threshold-guardians