A wonderfully thorough guide to measures. Beautifully accessible writing and gives direction in various different ways.
The truth is, measurement in sensemaking isn’t just about numbers in a spreadsheet or checkboxes on a task list. It’s about noticing when people start asking different questions, spotting the moment teams begin to share understanding, and yes, sometimes even counting things.
- What is Measurement in Sensemaking?
- Reasons to Measure
- Common Measurement Use Cases
- Types of Measurement
- Approaches to Measurement
- Tips for Getting Started
- Measurement Hot Takes
- Answering the Tough Questions
- Avoiding the Common Pitfalls
- The Path Forward