Substance; Structure; & Style

I frequently reflect back to my University studyies in Graphic Design.

It wasn't a typical University experience. I had four years of weekly studio time; practical lessons in meaning-making through imagery, typopgraphy, and visual language; historical contexts of the craft's evolution from the early days of modern advertising to the 90s.

One of the projects, in those early years, was to design a print magazine. The purpose? Learning typographic systems, layout composition, and procedural creativity.

My interest in a publication stems since then. At least design-wise.

Then the days of The Manual, 8 Faces, Offscreen, The Shape of Design, all these publications.

I've always wanted to do something like that.

But about what?

Substance; Structure; Style

1. Substance
   The content; the meat; the why.

2. Structure
   The semantics; the naming; the what.

3. Style
   The cascade; the layers; the how.

4. Coalition
   The margins; the intersections; the who.

5. Conference
   The open; the internet; the where.