As a leader I specialize in strategic thinking, process & process improvement, design mentorship, and team leadership. I have spent the last decde nurturing product teams and building thriving team & organizational cultures.

As a craftsperson I specialize in product design, accessibility, and design systems/ops. I've been designing websites, products, and platforms for startups, nonprofits, and Fortune 500 companies.

I'm passionate about...TBD


  1. When

    What Director of Product Design & Engineering

    Where Booking.com; the world's largest online travel marketplace, serving 100M+ customers daily.

    Directed 30~100 member multicultural, cross-functional, product development teams. Responsible for multi-product platform development, localization, optimization, and modernization of Booking.com's accommodation platform.

    • Oversaw full people management, product development, and continuous improvement life-cycles.
    • Coached and developed managers and individual contributers
    • Coached and developed managers and individual contributers
    • Grew official B2B app from 1 to 14 teams; 500k to 2-million+ users
    • 150+ performance reviews; 40+ successful promotions
    • Awarded
  2. When

    What Design & Engineering Manager

    Where Booking.com; operating in 40+ languages & 50+ currencies with 28M+ accommodation listings.

    Led 4~11 member agile product teams in building scalable products through hands-on design & development. Orchestrated software development life cycle, defined prioritized requirements, delivered new functionality, monitored team cadence, mentored teammates.

    • Scopes & Teams
      • Web Platform
      • Post-Booking
      • Booking Process
    • More to come.
    • At least two.
    • Likely three.
  3. When

    What Senior Product Designer

    Where Booking.com; the world's largest online accommodation platform.

    This is going to be focused fully on my role as an individual contributor. While I was a player-coach, this is my "player" bit, but with additional context. Seniors at Booking were a bit different too, so define what and how I led.

    • Created & facilitated trainings, upskilling hundreds of designers on design at booking.com, globalisation, localization, and methodologies.
    • Cultivated multiple design communities as the department grew
    • Designed CRM tooling with a team for internal; handling 90%-ish of clients for global account managers. Notable: Playlist Feature.
  4. When

    What UX Designer

    Where Booking.com; a company growing at a hyper-pace, still operating like a start-up.

    Embraced full ownership of the design process, crafting engaging user experiences from initial research to polished UI implementations. Leveraged skills in UX, HTML, CSS, and in-house templating engines to bring ideas to life and effectively display data from the back-end.

  5. Full-Stack Designer Freelance

    Accountable ownership of the project life-cycle process, for personal clients. Crafted engaging experiences from discovery to delivery. Leveraged skills in graphic design, web design, front end development, animation, photography, and illustration to bring ideas to life.

  6. UX Designer Smashing Boxes

During & before University

  1. Graphic Design Intern North Carolina Department of Natural Resources

  2. Designer & Photographer The Technician

  3. Junior Graphic Designer Engineering Communications

  4. Lead Interaction Designer Token Energy

  5. Photography Intern Elizabeth Galecke Photography

  6. Cashier & Bagboy Harris Teeter

  7. Web Design Intern BlueTone Media

  8. Concessionist Carmike Cinemas

  9. Soccer/Football Referee Pleasure Island Soccer Association

  10. Soccer/Football Referee Cape Fear Soccer Association

Areas of Expertise

  • Cross-Functional Collaboration
  • Data-driven Decision Making
  • Design Leadership
  • DevOps; DesignOps
  • Design Strategy
  • Organization Design
  • People Management
  • Product Strategy
  • Product Design
  • Project Leadership
  • Scaling Teams + Organizations
  • Stakeholder Management
  • Team Development
  • UX/UI Design


  • Data-Driven Product Development
  • Agile & Scrum
  • Continuous Improvement
  • Cultures of Feedback
  • Human-centered Design
  • Situational Leadership
  • Tuckman


I explore a wide variety of tools to support my work as needed, and can easily pick up new ones as things change.

  • Design
    • Figma
    • HTML/CSS
    • Adobe Creative Suite
  • AI
    • Otter
    • Claude, Chat GPT, Gemini
    • Ideogram
  • Ideation
    • Whiteboard (physical)
    • Figma/Figjam
    • Whimsical
    • Paper & Pen
  • Prototyping
    • Figma
    • After Effects
  • Project Management
    • Confluence, Jira, Trello
    • Notion, Airtable, Coda
    • Google Suite, Microsoft Office
    • Slack, Workplace, IRC
    • Keynote, Powerpoint

Selected Awards




North Carolina State University

Bachelor of Graphic Design; Minor in Spanish; Cum Laude

Coursework covered principles of graphic design, typography, imaging, visual theory/history, and communication problem-solving through progressively advanced studio projects.

Developed expertise in concept development, branding, print/digital design, motion graphics, and portfolio preparation.

Studied design process, creative strategy, audience analysis, and implementing appropriate visual solutions.