URL: https://betterwebtype.com/rhythm-in-web-typography/
Rhythm in typography is just like rhythm in music. A text can either flow like a masterpiece symphony performed by an in-tune orchestra, or it can be a disjointed flimsy song by a one-man band wannabe. Just like in music, where order is more pleasurable to our ears than chaos, so is a well-designed text with an established rhythm easier to read and more enjoyable to consume by our eyes. Ears and eyes are just the sensory tools; it’s our mind that processes the information. And our mind is a machine for pattern recognition. That’s why a well-tuned, rhythmic and proportional text will always triumph over a scrappy one. But, unlike in music, there are two types of rhythm in typography: horizontal and vertical.